I normally listen to FM on my way to and back from office. Suddenly I was surprised to hear mostly Kannada songs on Mirchi. Trying to understand why the he sudden change, I concluded that this is what will be differentiating then from others.
Analyzing further one can differentiate the channels as ones with a USP (Unique selling proposition) and other without. Ones in first category include
City is clear they play mostly Hindi, some English and Kannada and rarely mix them up.
Fever no RJ only Hindi and English mostly songs, don’t know how long will they do that without too much of advertising, its matter of time before ads catch up.
S FM started out as Kannada only with some lousy RJing. But they changed both RJ and mixture. I think they just lost the market to Mirchi. You can’t really differentiate between
Then there are Rainbow and Vividha barathi, some how it seems they are in their own world, Rainbow was popular when only city was there, now not sure how many will relly listen except for old faithful.
2 comments:
Of course there is Indigo. how can I forget the FM with best USP.
I listen to all the fm radio channels in bengaluru, and i like big fm ,mirchi ,sfm,radio city n fm rainbow.But i like rj deepu in big fm.I like his sense of humor n the way he does the work.Infact i want to become a RJ and i am determined to become one.
all the fm channels are really a good time pass for the listeners.
Vasundhara
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